Ship every release in every language, on the same day.
The feature is finished, but the copy for eight other markets is not. So either the launch slips while you wait, or the other markets get it three weeks after everyone else.
Translation is a hand-off bolted onto the end of the cycle: export the text, email an agency, wait, re-import, and discover the English changed twice while you were waiting. Nobody planned it that way. It is just what happens when translation can only start after the work is done.
How TextSetu handles it
A feature is still being built, and it has to launch in nine languages.
- 01
Translated on the branch, mid-build
Point an AI run at the release branch while the feature is still being built, instead of waiting for it to reach production.
- 02
Reviewed while development continues
Drafts land in the review queue immediately, so reviewing runs alongside development rather than after it.
- 03
Judged against the actual screen
Reviewers approve against screenshots, so they can judge the wording where it actually appears.
- 04
Merged like any other work
Merge when the copy is ready, exactly like any other branch of work.
- 05
Production stays protected throughout
Protected production means nothing reaches customers early, whatever else is in flight.
International launch dates stop being a function of translation turnaround.
International launch dates stop being a function of translation turnaround.