Your brand voice should survive the border.
The campaign works in English because someone spent a week on the wording. In eight other languages it is whatever came back, and nobody in the room can tell you whether it lands.
Tone gets flattened, slogans get translated when they should not be, and the term legal ruled out reappears in a market where nobody was watching. You find out from a local colleague, months later, usually in a meeting about something else.
How TextSetu handles it
A campaign has to sound like your brand in twelve markets.
- 01
Voice applied to every request
Brand voice and per-language rules apply to every request, so tone is a setting rather than a briefing note.
- 02
Slogans left exactly as written
Slogans and product names sit on a do-not-translate list the model does not get a vote on.
- 03
Forbidden terms flagged on sight
Forbidden terms are flagged the moment they appear, whoever wrote them.
- 04
Approved by someone who lives there
Your in-market colleague approves the language in context, with the layout visible.
- 05
Approvals on the record
Every published line carries a name and a timestamp, so approvals are on the record.
Campaigns that sound like your brand in every market, approved by someone who lives there.
Slogan: keep in English across all locales.
Use "Bag" / "Panier". Flag any use of "Cart".
Preferred over the deprecated "Wishlist".
Campaigns that sound like your brand in every market, approved by someone who lives there.