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Some words should never change. Lock them once, in every language.

The AI translated your product name. Or your slogan. Or it used the exact term legal told you never to use in German, and did it consistently, across nine languages, without ever flagging it.

What that looks like today

Nobody internally can read the output, so the mistake does not surface through review. It surfaces through a customer, a partner, or a regulator. By then it is in every market at once, and fixing it means finding every instance by hand.

How TextSetu handles it

Copy goes out in a language nobody in the building reads.

  1. 01

    Names and slogans left untouched

    A do-not-translate list that the model does not get a vote on: product names, brand names and slogans stay exactly as written.

  2. 02

    Forbidden terms caught automatically

    Preferred and forbidden terms are enforced automatically, and a violation is flagged whoever wrote it, machine or person.

  3. 03

    Tone applied to every request

    Brand voice and per-language rules apply to every request, so tone is a setting rather than a hope.

  4. 04

    One glossary across every project

    One glossary is shared across every project, so two teams cannot quietly diverge on the same word.

  5. 05

    A record of what wrote each line

    A full audit trail records what wrote each line, who approved it and when.

The outcome

Brand and legal language that holds in every market, enforced automatically instead of reviewed manually.

Brand & UI Terms
Just Do ItDo not translate

Slogan: keep in English across all locales.

BagPreferred"Cart" forbidden

Use "Bag" / "Panier". Flag any use of "Cart".

FavouritesPreferred

Preferred over the deprecated "Wishlist".

The outcome

Brand and legal language that holds in every market, enforced automatically instead of reviewed manually.